Core Team
Chief Executive Officer
Perry Field
As CEO for CR automation Perry is primarily involved in strategic direction, key account & partner relationships...
Sales Director
Peter Richards
Peter founded CR Automation over 20 years ago with a vision to create a market leading automation engineering company...
Engineering & Operations Manager
John Mitchell
An experienced Engineering & Operations Manager, with extensive experience in delivering...
Finance & Commercial Manager
Nicola Dunkerley
Oversees all areas of financial management. Experienced in company insurance, lean business improvements...
Lead Solutions Engineer
James Buchanan
James, the leader of our Solutions department, brings a wealth of experience in Automation, with a specialized focus on Post Harvest machinery, Robotics, and Materials Handling.
Sales Engineer
Barry O’Dwyer
As Sales Engineer Barry's primary role is in sales, managing key accounts and building relationships with our existing and new customers.
Project Management
Harri Laitinen
Harri has over 20 years of project management experience, both in New Zealand and overseas.
Automation Team Leader
Nidal Eltayeb
Nidal brings extensive control system expertise to the table, specializing in industrial settings such as boilers, heat plants, post harvest packhouses, and material handling factories.
Industry 4.0 Engineer
Tom Leijen
Tom has a wide range of experience in Industrial Automation and electronics product development. He has experience leading a multidisciplinary team...
Mechanical Team Lead
Brent Symes
Brent has 40 years' experience in the mechanical engineering field.
Our Company Values
Safety
- If its not safe we do not proceed.
- We encourage others to meet our standards.
- One of our core missions is to improve the safety of industry.
Integrity
- We do the right thing.
- We value and respect our colleagues, clients and suppliers.
- We stand by our commitments and earn our client's trust.
Client Centric
- Developing collaborative & lasting relationships is what we do.
- Client needs are the cornerstone of our products and services.
- We strive to continuously ensure client satisfaction.
Results & Solution Oriented
- We maintain a results focus, benefiting both us and our clients.
- We ensure that our solutions provide optimal value for our clients.
- We are dedicated to delivering high quality solutions consistently.
Innovative & Courageous
- Continuous improvement is key to our success.
- Innovative thinking is central to developing value.
- We make critical decisions and rise to a challenge.
Team Orientation
- We celebrate success and enjoy the journey.
- We develop our people with professional growth opportunities.
- We support our team in maintaining a healthy work life balance.
